Working with Sponsored Posts through Linqia

Oct 21, 2015 | 2 comments

Any blogger interested in monetizing their blog has surely spend hours researching the best communities and networks to join to attract sponsored posts. I’m a member of about a dozen but there are only three I work with on a regular basis – Linqia, TapInfluence, and Clever Girls Collective.

So, let’s talk about Linqia

Over the last few weeks I’ve worked primarily with Linqia. You’ve likely noticed the Linqia disclaimer on this post and this post as well as 7 or 8 others this year. In total I’ve cleared well over $1,000 through Linqia campaigns this year and most of that has come in the last three months as I’ve really started to commit to them and I’ve received more opportunities. Since I know many bloggers are interested in sponsored posts and how to monetize their blogs I wanted to take the time today to talk about my experiences with Linqia’s sponsored posts.

Working with Sponsored Posts through Linqia

My blog isn’t big. Will they accept me?

You don’t have to be a mega-blogger to sign up with Linqia. In fact, Linqia was one of the first networks I signed up with and I did it when I was a fledgling in the blogging world. In order to apply to Linqia you need to have:

  • 1,000+ visitors or followers on Facebook or Twitter.
  • Demonstrate healthy engagement from members.
  • Focused on “Parenting” or “Home & Garden” (Basically, sell yourself as blogging about lifestyle stuff)
  • The audience is primarily based in North America.

How long does it take to get a campaign?

This depends on a lot of factors that are known only to the lovely folks at Linqia. Initially it took me about 30 days to get my first campaign but I’ve known bloggers that have taken longer (like 90+ days longer). It all depends on your blog and how you answer your blogger profile.  Unlike other networks, you don’t apply to campaigns through Linqia. Linqia e-mails you an invitation to a campaign if they think you are a good fit and you express interest if you want to work on it. You will then either be added to the campaign or waitlisted if the campaign is full. The more you accept, the more you are invited to join.

Do I have to purchase the product myself?

Sometimes, but you’ll be reimbursed for the cost of the product. Through campaigns with Linqia I’ve been asked to purchase the product myself and wait for reimbursement and I’ve been offered free product so all I can really say is that it depends on the campaign (and, I’m guessing, the cost of the item?).  When I did a sponsored post through Linqia for Nature Valley Bars I paid for the product and was reimbursed $10. When I did a sponsored post through Linqia for the Samsung Galaxy S2 Nook, I received a free Nook. I’ve never been asked to purchase anything expensive so I wouldn’t worry too much.

How much do I get paid?

I have no idea (and I mean that in the nicest possible way). Linqia is a sponsored post network that pays per click (typically at a price point of $0.80 per click). When you are offered the campaign you will be offered terms of contract that state something similar to, “Your maximum income from this campaign is $107.20 for 134 clicks.” The rate will be lower, or higher, based upon your blog statistics.  If you do not reach your target number of clicks you receive less money. Using the example above, if I only reached 100 clicks I would be compensated with $80.00. The bummer? If you exceed the target number of clicks you don’t make extra money. Using the example above, if I reached 212 clicks I would still only make $107.20. It isn’t the greatest deal but the company has to be able to provide a maximum expected budget to the company and that requires a maximum figure for you. Exceeding your target click goal does benefit you on future campaigns because the number of the clicks they offer is based on your performance on previous campaigns. If you exceed your click target then your next click target will likely be higher which means more money for you.

How do I get clicks?

The obvious answer is to embed a strong call-to-action within your blog post. Tell your readers something like, “Get more details on (insert product name here) here.” and link “here” to the website through your trackable link.  You can also share the trackable link on social media to direct visitors directly to the website. If you do this, it’s important to remember that you must use one of the #sp, #sponsored, or #ad hashtags as well as the campaign hashtag to be in compliance. Most of the Linqia campaigns I have worked on have also offered giveaways for a related product or a small amount of money to assist in purchasing the product. In this case you can use rafflecopter and ask entrants to visit the website to gain a giveaway entry. The number of clicks you’re asking to obtain is usually really reasonable.

When do I get paid?

Awesomely, Linqia pays very quickly. They say that you will be paid within 10 days after the close of the campaign but I have usually received payment within 3 business days. Twice I received payment the business day following the close of the campaign. Linqia pays through PayPal so as long as you’re PayPal e-mail address is correct in your profile you shouldn’t ever experience issues with payment.

Interested in Working with Linqia?

I thought you might be! I’ve had great experiences with them and if you want to give them a shot you can apply right here through my referral link (don’t worry, it doesn’t cost you anything but it does help make me look good, statistically of course).

Let’s Talk…

  • Have you worked with Linqia on any sponsored campaigns? I’d love to hear about your experience.
  • Do you have any other favorite sponsored post networks you enjoy? Share the love!