The CEO of ThredUp Emailed Me Because I Didn’t Buy Anything

May 5, 2016 | 4 comments

Last week, after seeing quite a few of my favorite bloggers writing about ThredUp, I decided to sign up with the online consignment shop company and take a look around. Some of the posts I was reading were featuring really beautiful clothes and I figured it couldn’t hurt to take a look around, right? I spent about a half hour browsing the site before clicking away. I thought to myself, “I’ll come back another day and probably buy something. It’s worth trying.” Not a big deal, right?

I mean, I certainly didn’t expect to get an email from the CEO about why I didn’t buy from his online store (but I did).

Here is the e-mail I received…

I didn't make a purchase after visiting ThredUp and the CEO emailed me about it.

Y’all, I was so pleasantly surprised when I opened the email and read that message. I mean, honestly, who does that? I expected it to be another sales pitch-y email about all the great things about ThredUp and why I should come back and purchase something because they are the greatest company to ever exist and my life will be devoid of all meaning unless I fork over all of my clothing-budget money for the month and …

But it wasn’t like that at all.

Instead it was James simply saying, “Hey! I really want everyone to love us but I’m worried that maybe you don’t so, if you don’t, would you take a second and let me know why so we can get better?”

What? Humility? From a company? Seriously? Wow.

Before receiving that email from James I had thought I would eventually get back around to checking out their store. I’ve had bad luck at consignment shops before and, if I’m being frank, I have to admit that the concept kind of gives me the heebie jeebies sometimes. I just like to know who was wearing my clothes before me and I stress about whether or not the clothes have been appropriately and thoroughly laundered. I’m sure I’m being paranoid but it’s one of my little anxiety tics. The clothes are beautiful though.


As I mentioned the other day, I will happily spend my hard-earned money on classic wardrobe staples I know I’ll wear but when it comes to trendier items I tend to hold back. I don’t want to spend a lot of money on items that are only going to be good for a season or two.

It was for that reason that ThredUp seemed like a game-changer. 

Also, because of that e-mail James got what he wanted from me. I replied to his e-mail and I went back to his website to look around again. I haven’t bought anything yet because I’m still in total browse-mode but what that email from ThredUp did was make me feel like a valuable human being, not because of the dollars I might spend with their company but because they took a few minutes to make sure that email was worded in a way that made me feel like it was me and not my money that really matters.

Bravo ThredUp. Bravo.

After leaving ThredUp without making a purchase the CEO decided to email me.

(Interested in checking out the online shop that has all my blogging friend abuzz? See them at

PS – This post is not sponsored in any way and y’all know I would have told you at the beginning if it was. That email just kind of knocked my socks off.