How to Niche a Lifestyle Blog

Jun 6, 2016 | 6 comments

I refuse to accept that a lifestyle blog is somehow not acceptable in the blogging universe. I’m tired of hearing lifestyle bloggers be told that they have to find a niche. I hate that so many of my blogging friends have given up saying, “Oh, it was nothing, it was just a lifestyle blog.” WTH?! When did it become “just a lifestyle blog” and when did lifestyle blogging somehow become some terrible thing?   

I hate that so many of my blogging friends have given up saying, “Oh, it was nothing, it was just a lifestyle blog.”

  Here’s what I believe – anyone that tells you that a lifestyle blog isn’t a niche is wrong. Lifestyle blogging is absolutely niche (and God, I hate that word!) but you have to own your life in order for it to work.

What do I mean by own your life?

I mean, take a look around you and figure you what your life is all about. What kind of life do you live? What makes you tick? Why did you decide to live your life the way that you do instead of one of the other thousands of lifestyle choices? Consider the following:

  • Do you live in an urban area or a rural area?
  • Do you have children or are you child-free (or childless and trying)?
  • Do you work full-time and manage your household or are you a stay-at-home spouse?
  • Is your husband or partner a stay-at-home partner instead?
  • Do you have pets?
  • Do you live in a tiny home? An urban studio? A farmhouse?
  • Are you outdoorsy? Do you garden and grow your own food?
  • Are you minimalist?
  • Are you all about color and surrounding yourself in eclectic things you love?

Who are you and why do you live the life you live? Once you figure that out then you know how to niche your lifestyle blog.  

Life isn’t about finding yourself. Life is about creating yourself.

George Bernard Shaw

Running a lifestyle blog is more than just, “This is what I did last Saturday…” when you turn it in to, “This is why I did what I did last Saturday.” When you tell your readers why everything starts to connect. Your readers don’t just know what you did, they know why you did it.

Don’t just tell me what foundation you bought, tell me why you bought it.

Is it great for people who loves to spend their summers outdoors at festivals and events because it won’t come off even if you sweat? Is it perfect for people (like you) who want light coverage because they prefer to be minimal with make-up?

Don’t just tell me what book you read, tell me why you read it.

Did you love it because you spent your senior year of college studying abroad in China and thus books that are set in China really appeal to you? Do you have an insatiable wanderlust that is cured only by reading books that take you on an adventure (and this is definitely an adventure!)?

Don’t just share a recipe with me, tell me why it works for your lifestyle.

Do you love this recipe because you work full-time and you can have it on the table in 30 minutes or less? Is this a favorite recipe because you can use the veggies you’ve grown in your own garden (because you’re a natural outdoorsy kind of person)? Is it the perfect recipe for an at-home date night (which I’ll totally relate to since you’re all about living frugal and saving your hard-earned money)?  

How to find your niche inside of lifestyle blogging

When you start to tell your readers the why behind your lifestyle decisions it’s easier to relate to you as a person and the lifestyle you blog about.

See, a lifestyle blog can be a niche blog when you write about the why behind your lifestyle decisions. That’s a major lesson I learned lately as I started to shift down and start writing about the simple living hyper-organized lifestyle we live here in Atlanta. I just kind of looked around one day and realized that my home is very neutral, organized, clean, and simple. We rarely buy what we don’t need and prefer to either save our money for a rainy day or spend it doing things and making memories together. When I allowed my blog to start reflecting my real-life and the why behind my decisions (which is almost always to organize or to simplify) I started to see my traffic slowly rise. People were starting to understand the why behind my lifestyle and that is what really matters the most.

So stop listening to people that seem to be shouting from the rooftops that a lifestyle blog isn’t niche enough. It IS enough and YOU are enough. If you want to lifestyle blog then you go right ahead and lifestyle blog! Just make sure you tell people why you chose that lifestyle and how they can live a lifestyle like yours.

You’ll be fine.