How to Choose the Perfect Christmas Card
Have you picked up your Christmas cards yet? I did. I went to Hallmark Gold Crown yesterday with my husband to pick out our 2015 Christmas cards (and it’s not as easy as you may think), then I thought it would be a good idea to sit down and share with you how to choose the perfect Christmas card for your family, friends, co-workers, and clients.
I actually buy a ton of Christmas cards each year. Last year I sent out over 100 cards! I still have a couple of cards leftover from last year but most of them were mailed. It was a bit insane and my hands were definitely tired from writing messages and addresses over, and over, and over again.
Here’s how I do it…
Every year I am very specific about selecting Christmas cards. About 90% of the people I work with throughout the year celebrate Christmas (although some celebrate Christmas only in the secular form) so I make sure I buy cards that very clearly call out Merry Christmas! I buy cards with glitter, Santa Claus, Snowmen, Reindeer, etc and I mail them out to all of my secular Christmas-loving family, friends, clients, blog readers, etc. Christmas cards for Christmas lovers.
I’m also all about the message inside of the cards. My requirements? The message must be at least 5 lines long, must use the words “Merry Christmas” or “Happy Christmas” and include warm fuzzy feelings without saying the words “special person.” A message like, “You are a very special person to me. I hope you have a wonderful holiday and best wishes for the new year!” is out immediately. It’s too short, too impersonal, too cold, and too, just blah.
Fortunately, Hallmark is all about the feels! It’s one of the reasons why I choose to shop with them over other retailers, their cards always envelope me in warm cuddly fuzzy feelings.
Religious / Faith Cards
I’m a Christian and anyone who has followed my blog, done business with me, or knows me in real-life know this about me. A lot of people I have worked with are also Christian and on Christmas I want to be all, “Hey! We’re celebrating Jesus!” so I make sure I send those family members, friends, and clients faith-based Christmas cards.
I really dig the fact that the Hallmark Gold Crown store in the mall near me here in Atlanta actually had a very specific display for their Religious/Faith cards. It made it easy for me to find them (you know, amidst the huge sea of Christmas cards). I always try to find something that features either the 3 Wise Men or the Nativity. They are just my favorite symbols of Christmas.
Winter Holiday Cards
Let’s face it, there are a lot of people out there that don’t celebrate Christmas. They may celebrate Hanukkah or Kwanzaa or another holiday but Christmas? It’s just not their jam. I’m ok with that. I mean, obviously I’d love it if everyone in the world was out there celebrating the birth of our Lord & Savior but that’s just not the case. I choose not to make what should be a joyful time of celebration and connecting as a platform to preach or witness to family, friends, clients, blog readers, etc. Instead, I choose to honor their religion or their lack-thereof, and send them a winter holiday card that is not connected to a specific faith. To me, it is the polite and respectful thing to do. I seek out cards that are very conscious of wishing joy, comfort, and love during the joyful season.
It’s not hard to do, and once again, Hallmark has got you covered! They have tons of holiday / winter cards.
I also go way out of my way for the people that are super special to me each Christmas.
I buy specialty cards for my parents and I buy specialty cards for business associates or clients who have referred me a lot of business. Last year I had one former client who sent me 6 referrals in 3 months. You can bet that I took the time to handpick a special card just for her. I think it’s a really important practice. I like to make sure the people that have supported me, encouraged me, and helped my business grow are especially acknowledged on Christmas. I need them to know, that I know, that I couldn’t do what I do without them. If you really want to make someone feel extra-special, pick a one-on-one card out for them. Hallmark has rows of Christmas cards that you can use for just this reason.
But That’s Not All…
Seriously…I spent hours shopping only in the Hallmark store last night. We sold / donated a lot of our Christmas stuff when we moved to Atlanta last year so I need to restock on so much stuff. My husband was in GameStop so I thought I had tons of time so imagine my surprise when he hunted ME down in Hallmark to tell me it’d be 2 hours. Lol. Oops! I couldn’t resist though…I mean, it’s a Christmas wonderland in there!
So get on it folks! Get out there and pick up your Christmas cards! If you’re connected with me on Facebook I’d love it if you shared pictures of your cards to my page. I love filling it up with festivity! Oh, and if you’d like to receive a card from me this year (like I do every year), just e-mail me your mailing address. Now, off to Hallmark!
- What kind of Christmas card do you mail each year? Are you secular Christmas? Religious / Faith? or Winter Holiday?
- Do you ever buy one-on-one cards?
- Did you e-mail me your mailing address? I’d love to put you on the list this year!