How Non-Bloggers Can Support Favorite Bloggers

May 12, 2015 | 55 comments

Until lately I’ve kept my blogging world completely separate from my real-life world. I always had my blogging universe and then, separately, I had real-life. The two didn’t mix and that was all fine and well with me but that all changed when we moved to Atlanta. Here in Atlanta there a lot of bloggers and the line between blog-life and real-life started to blur as I began meeting some bloggers in person, and then those bloggers became friends. Suddenly there was no longer a blog-life and a real-life.

There was only life

How Non-Bloggers Can Support Favorite Bloggers

My blog started to come up in day-to-day conversations. Blog friends met real-life friends. Family started following my blog. My boss at work started asking about WordPress coding. My worlds were colliding. It was starting to get real. It was kind of freaking me out. Then one day a non-blogging friend said,

“I so don’t understand blogging but if there’s ever anything I can do to help you out…”

and thus, this post was born.

Now, getting back to it.

How can you support your favorite bloggers?

There are a few things you can do, things like…

Follow Us

I can guarantee that you that your favorite blogger has dozens of ways for you to follow him/her. Pick one (or all) and follow us. Like our pages on Facebook; Follow us on Twitter, Pinterest, or Instagram; Subscribe to us by e-mail or on BlogLovin’. It’s a huge help. Bloggers are often evaluated based on their social reach so your number on that network means a lot.

Leave a Comment Now and Then

One of the factors that is used when a brand or company evaluates a bloggers’ influence is how many comments they have on their posts and what their reader engagement is like. Responding to a tweet is good because it helps raise our Klout score and commenting on Facebook is good because it expands the Facebook post reach but comments on the actual post are the best. When our blog is being evaluated for a new brand partnership or a paid campaign the number of comments on a post is indeed a deciding factor in whether or not we are accepted (and, of course, they make our day!).

Share Our Content

Did we write a post that you particularly loved? Did we share a great tip, talk about a cool new app, or touch on a subject that you found interesting? Then, please, share it. Send the link out on Twitter, pin an image to your Pinterest board, share it on your FB feed, stumble it in to the StumbleUpon directory, e-mail it to a friend, whatever you can do to share the post and say to the world, “Hey, I liked this so you should read it too.”

Tell People About Us

Go ahead, tell your friends, family, neighbors, church, etc about our blogs. Write down our link. Talk to them about a story we shared. Recommend us. The only way that we can grow and reach a new audience is by our current audience helping us spread the word. I love when I receive an e-mail from someone saying, “So-and-so told me about your blog so I thought I’d come check you out. Happy to connect with you! I love your posts.” It just warms me from my heart to the tips of my toes.

Visit Regularly

This is easy, right? Seriously…just stopping by and can be a huge boost to us because it helps us maintain our traffic stats and, if you visit more than one page or posts while you’re here you can help us reduce our bounce rate (the percentage of people that only visit one page before leaving) which are both huge for helping us grow and expand our networks. Your visit increases, or at least stabilizes, my stats so just pop-in.

Click our Links

This is probably the one that makes you cringe, doesn’t it? It shouldn’t. You follow your favorite blogger(s) because you like them, connect with them, and trust them. Why then do you cringe at the idea of clicking a link? I’ll let you in on a secret because if you’re here, I like you. If you see a blogger sharing a link to a free sample or a special coupon it’s likely a pay-per-click (PPC) campaign. These campaigns typically pay out $0.60 – $0.80 per click so sure, your blogger friend may make a few coins off your click but since it’s a coupon or a sample it’s not costing you anything.

Don’t Be Afraid of Affiliates

I’ve had to explain affiliate relationships to dozens of family members and friends. I know that there are people out there who, as soon as they see a disclaimer about affiliate links, immediately distrust the post. Please don’t do that. Trust your blogger friends! Here are a few truths about affiliate links and relationships:

  • No, it does not cost you any extra money to purchase through an affiliate link.
  • Yes, the blogger will make a commission and that commission is very small. If you buy a book through an affiliate link I might make $0.03. If you buy a shirt I might make $0.86 or $1.14 depending on the shirt.
  • Yes, we’re being honest with you when we talk about them. If you don’t believe this one then you should reconsider why you’re following the blogger to begin with; after all, why would you continue to read the blog of someone you didn’t feel like you could trust?

Let’s Talk…

  • Blogging friends, do you have anything else to add to the list?
  • Non-bloggers, I hope this helped you understand just how important you, and your support, is to your favorite blogger!
Steve Madden