Earlier today I was e-mailing with another blogger (Chelsie from Hey There, Chelsie) when I felt inspired by something that I wrote to her. I said, “I keep a long supply of blog post topics at home so I’ll go through them tonight and pick one.” I said it like it was so easy to figure out what to write about. I said it like, “Oh, I never have blogging writer’s block. I’ll just pick a topic and BOOM! A post will be written.” I said it like it’s the simplest thing in the world. I said it like that because it is the simplest thing in the world. I always have a long list of blog topics and at any given time I can just pluck one off the list and write. It’s beautiful. So, how do I do it?
Here’s my secret…
At the end of every month (usually at the end of every week) I check Google Analytics and look up the search queries that drive traffic to my blog. Here is a glimpse of some of the recent search queries:
The first search query drives traffic to this post about a girl who had a crush on my husband as well as to this post about why I’ll never share my husband. Search queries #4, #5, #7, #8 and #10 also drive traffic to those same two posts. Search queries #2 and #3 drive traffic to my book review of The Accidental Empress by Allison Pataki which includes affiliate links to purchase her book. Search query #6 was obviously looking for me (at my old domain) so hello! and welcome to AshleyLaMar!
Do you have any idea how many blog posts are right there?!
TONS. I can write about why I think it’s a bad idea to share your husband, how to cope with sharing your husband with the “other woman” (mother-in-law), sharing secrets with your husband, why your husband should be the one you share with, what to do about a woman who has a crush on your husband, or how to address someone who crushes on your spouse. I could write a book roundup of my favorite historical fiction novels and include The Accidental Empress again, compare my two favorite Allison Pataki books (The Traitor’s Wife and The Accidental Empress), compare The Fortune Hunter and The Accidental Empress since they are historical fiction novels about the same woman, maybe reach out to Allison Pataki for an interview about her novel.
There you have it.
I have 10 new blog post ideas and that’s only from the first page of search queries. Do you want to guess how many pages of search queries I have for one month? There are 1,541 pages! Now, I’ll be honest and tell you that at least half of these queries are about crushes on married men and continue to drive traffic to this post but there is a lot of good stuff in there. I have other search queries for:
- “Lush Decor” which drives traffic here
- “Starting a Blog Tips” which drives a lot of traffic here
- “God loves you Bible verses” which drives traffic here
- “Gmail templates” which drives traffic here
All of those queries (plus 1,000 more) tell me what is bringing readers to my blog. It also tells me which of my posts are the most popular so I know what to continue to write about. It helps inspire me to write more about home decor and share items I love, share blogging tips and resources, spread God’s word in verse roundups, etc. I also love that people seem to dig ModCloth as much as I do.
So if you’re ever feeling like you’re in a blogging rut don’t fret!
You don’t need all of those books or blog posts out there that tell you what to write about because if you’re looking in the right place your readers will tell you what to write about! It’s all in Google Analytics (which you should already have installed anyway) so use it and make it work for you.
Do you ever suffer from blogging writer’s block? How do you overcome it? Do you use your search queries in Google Analytics?