3 Things to Change on Your About Page
There is very little that will induce anxiety quite like asking a person to write about themselves. I know this because I hear it constantly from people who hire me to write their About pages or biographies. It’s always a variation of the same four things:
- It feels so awkward
- I don’t know what to say
- I sound stupid
- I’m not sure what people want to know
I understand the anxiety. There is a lot of pressure to produce an amazing About page because it is typically the second most frequently visited page on your blog or website.
I always read the About page when I visit a new blog. I will often visit the About page of a blogger I’ve been reading for years because I’ve notice that they are changed quite often. Frequent change is a top indicator that someone is not confident with a product or page and About pages are changed A LOT. But, they don’t have to be scary. Here are three simple changes you can make on your About page today to improve the content and welcome your visitors.
Add a Greeting
What do you say when you greet a friend? Do you say, “Heyyyy!” or “Hi Friend!” or “I’m so happy to see you!”? Start your About page out the same way. Opening your About page the same way that you open a conversation with a friend lends a feeling of authenticity to the page and is sure to capture your voice on the page. Mine starts out with “Hi there Gorgeous!” because that’s how I speak. “Hi there” is my common greeting and it ends with “Beautiful”, “Gorgeous”, “Handsome”, “Friend”, etc based upon the person to whom I’m speaking. Then add a very simple 1 – 2 sentences introducing who you are and what you do. You can get in to the details later but give a clear, simple, overview at the very beginning. Don’t make your visitors read an entire page to get the basics.
Explain What You Do
Yes, your visitors want to know who you are but they also want to know what you do and why they should visit your blog. They may not know they want to know the what and the why but they do, I promise you. Do you share modest fashion tips so that your visitors can be stylish and glorify God with their bodies and appearance? Do you offer money-saving tips and how to manage a strict household budget so that your readers can be financially secure? Do you focus on clean-eating and gardening so that your visitors are healthy and enjoying tasty meals? Whatever it is that you do, whatever your focus is, share that on your About page first. Tell your visitors what they will get by continuing to visit your blog.
Tell Them What to Read
Your About page is, by far, the best place to share links to your most popular, or most highly recommended, content. The links that I included on my About page are the posts I want new visitors to see when they visit my blog. They are the posts I feel give visitors the best “at-a-glance’ overview of what to expect on AshleyLaMar.com. The posts linked there are primarily about blogging, career, writing, and encouragement. The posts linked there are also my most visited which makes sense because the About page is likely the second most visited page on your blog. People want to get to know you, so tell them where to go to get the best look at your content.
Other Quick Tips…
- Write from a first-person POV. Please, for the love of all things holy, do NOT write about yourself in the third-person on your own About page.
- Include your contact information. This applies even if you have a Contact page.
- Add a broad site disclaimer. While this does not override the need for disclaimers in individual posts it does lend an air of transparency which goes a long way in establishing your credibility and trustworthiness.
- Use headers! Break up the sections of your About page with H1, H2, and H3 tags.
- How do you feel about your About page? Do you love it? Hate it? Struggle with it? (If I can help, let me know)
- Any other tips for About pages or biographies you’d like to add?